Stephen Gill An Entrepreneur Of The Countrys Fastest...

Background Stephen Gill is a young, motivated entrepreneur that started out with a laundry list of ideas that have now landed him on Inc Magazine’s annual ranking of the country’s fastest-growing private companies. Gill recalls that he has considered himself an entrepreneur all his life. With this mentality, Gill, 27, went on to become a graduate of Rowan University’s Rohrer College of Business with a bachelor’s degree in Entrepreneurship and Marketing. During his degree, he says that the overall major was helpful and, by the end, his professors encouraged him and his colleagues to work for an entrepreneur for at least 10 years before becoming one themselves. However, he had other plans and jumped right into the process. He started out by†¦show more content†¦From the large number, the team then zones in on real, prospective customers that would be a perfect match for the company’s product or service. This results in the company gaining more â€Å"in market† traffic. In addition, their technology allows them to provide the company’s new customer with the highest customer experience level by matching them strategically. Gill sums up the goal of Leadnomics as the ideal method to create the most valuable and profitable relationship between the consumer and their product or service provider. This is due to the fact that Leadnomics believes that the best way to serve their clients is by serving the consumer first. Like we learned in our course, this method of thinking tends to avoid running into the â€Å"loop of despair† by beginning with the customer’s needs as a priority. In addition to Leadnomics, Gill has also co-founded 50onRed in 2008 and holds the position as its CEO. 50onRed is an Internet marketing company that helps companies optimize their digital advertising campaigns. The company achieves this by offering software that â€Å"automatically detects available space on websites or other digital content where advertising units may be displayed[,]† â€Å"displays ad units to an Internet user for sponsored articles[,’]† â€Å"provide[s] an Internet user with coupons or discounts relevant to content currently being accessed[,]† displays â€Å"full-page advertisement[s] that appea[r] based on certain triggers or