Essay about Priotities of Gene Therapy - 2802 Words

Priotities of Gene Therapy Gene therapy is a relatively new area of medicine that attempts to apply recent advances in molecular biology, genetics and biotechnology to the treatment of human diseases. Gene therapy uses a set of approaches to the treatment of human disease based on the transfer of genetic material (DNA) into an individual. Gene delivery can be achieved either by direct administration of gene-containing viruses or DNA to blood or tissues, or indirectly through the introduction of cells manipulated in the laboratory to harbor foreign DNA. As a sophisticated extension of conventional medical therapy, gene therapy attempts to treat disease in an individual patient by the administration of DNA rather than a drug. (1)†¦show more content†¦Their successful creation and introduction of an artificial human gene into the T cells of a young girl suffering from adenosine deaminase deficiency have brought to life many hopes for treating other genetic diseases. Among the first in that list were sick le-cell anemia, hemophilia, cystic fibrosis, muscular dystrophy, familial hypercholesterolemia (high serum cholesterol), and some cancers (melanoma, neuroblastoma, and brain tumors). The idea seemed simple and eloquent. Many inherited diseases are caused by a single faulty gene, and gene therapy would deliver the needed gene to a persons cells, which would then begin producing the missing essential substance. By 1995, there were 106 clinical trials (studies in humans) approved to test gene therapy for some of these diseases, and AIDS in the United States. (1) A number of impressive applications of the new recombinant DNA technology and the molecular pathology of single-gene disorders have been introduced. The U.S. Government was providing annually about $200 million in research grants for gene therapy projects. To evaluate the effect of these investments, a special panel was set up by the National Institute of Health. Report and recommendations of the panel released in December 1995 summarized the recent progress of research in gene therapy. It also stated that the importance of this research for clinical

Stephen Gill An Entrepreneur Of The Countrys Fastest...

Background Stephen Gill is a young, motivated entrepreneur that started out with a laundry list of ideas that have now landed him on Inc Magazine’s annual ranking of the country’s fastest-growing private companies. Gill recalls that he has considered himself an entrepreneur all his life. With this mentality, Gill, 27, went on to become a graduate of Rowan University’s Rohrer College of Business with a bachelor’s degree in Entrepreneurship and Marketing. During his degree, he says that the overall major was helpful and, by the end, his professors encouraged him and his colleagues to work for an entrepreneur for at least 10 years before becoming one themselves. However, he had other plans and jumped right into the process. He started out by†¦show more content†¦From the large number, the team then zones in on real, prospective customers that would be a perfect match for the company’s product or service. This results in the company gaining more â€Å"in market† traffic. In addition, their technology allows them to provide the company’s new customer with the highest customer experience level by matching them strategically. Gill sums up the goal of Leadnomics as the ideal method to create the most valuable and profitable relationship between the consumer and their product or service provider. This is due to the fact that Leadnomics believes that the best way to serve their clients is by serving the consumer first. Like we learned in our course, this method of thinking tends to avoid running into the â€Å"loop of despair† by beginning with the customer’s needs as a priority. In addition to Leadnomics, Gill has also co-founded 50onRed in 2008 and holds the position as its CEO. 50onRed is an Internet marketing company that helps companies optimize their digital advertising campaigns. The company achieves this by offering software that â€Å"automatically detects available space on websites or other digital content where advertising units may be displayed[,]† â€Å"displays ad units to an Internet user for sponsored articles[,’]† â€Å"provide[s] an Internet user with coupons or discounts relevant to content currently being accessed[,]† displays â€Å"full-page advertisement[s] that appea[r] based on certain triggers or

Liberty for the High School Student Free Essays

Competition is becoming a key part of high school academics. It seems as if everyday it becomes harder to be accepted into the college of your dreams. This is causing high stress levels for teenagers. We will write a custom essay sample on Liberty for the High School Student or any similar topic only for you Order Now what with worrying about looking good, keeping friends, doing well in school, and the growing pressure to plan your life by the time you’re 16, it’s amazing that we all haven’t gone crazy. Due to high stress caused by homework, and lack of sleep, high school students should receive lighter loads from schools. The students of today are stressed, not from the assumed bullying or peer pressure, but from homework and tests. â€Å"Most of the stress is from academics as opposed to the typical assumption of bullying or social issues. † States an article from Mind Shift. Parents assume that things like that are the cause of the stress, but the real problem is homework. Then there is the case of Nora. A normal high school student, pressured with doing perfectly in school. When she received her grade card and saw that she did not have a perfect 4. 0, she lost it. Her mother found her in tears, and realized that it was time to Logan 2 intervene. Nora had been increasingly irritable and tired, and she also suffered from headaches. She is not the only one. Students everywhere, including myself and friends of mine, are tired, frustrated and sick. While stress can be healthy for our body, too much can severely harm us. According to an article on the website WebMd, reviewed by Doctor Joseph Goldberg, large amounts of stress cause headaches, higher blood pressure, heart and skin issues and conditions, and depression- the list goes on. These symptoms are not just found in adults, they are also found in teenagers. High stress levels early on in life will only lead to physical and mental problems in the future. The mental state of teenagers justifies that our load is too heavy. It is not an unknown fact that students these days do not have a lot of free time. We wake up at six, go to school, spend all day working, have extra curriculars after school, and all in all, most students do not end up returning home until around seven o’clock at night. We are then expected to help with dinner, help clean up dinner, and take care of other chores before we spend two to three hours working on homework assigned during the day. At this rate, the typical high school student is not getting to bed until close to 11 o’clock. Thus, forcing them to cope with six hours of sleep per night; far from what is needed. Sleep is extremely important for teenagers. It affects our growth, our mental health, and our safety behind the wheel- it is food for our brain. The National Sleep Foundation suggests that teenagers sleep for about 9 ? hours per night; saying that 8 ? works for some. But in all reality, this is far from the amount of sleep teenagers are actually getting. The NSF found Logan 3 that only %15 of teenagers are getting that 8 ? hours. So, how does this lack of sleep affect our behavior, and success in school? It is shown that lack of sleep causes aggressive behaviors and a reduced immune system. Therefore, we are sick more often causing us to miss school. It is also shown that it becomes harder to focus, and listen. therefore, we do not learn. How do teachers expect us to complete tasking assignments if we are unable to focus, learn, and listen? Our lack of sleep, and increasingly reduced amounts of free time indicates the need for less time-consuming work. Parents and teachers, somehow, have come to believe that all of this is â€Å"shaping us for the real world†. Please explain to me how raising our stress levels and, ultimately, harming our physical and mental health is helping us? Today, we are expected to be able to manage an almost adult life by the time we are sixteen, but we need to spend more time learning and exploring all of our options. If it has become the norm to change majors three time before you graduate college, then something is severely wrong with current society. Teenagers who are over loaded with after school work are becoming less and less mentally and physically stable. High schools can approach a new style of teaching, and issue curriculums that include less after school work. Issuing new types of curriculums including less after school work would most effectively help resolve the problems. I highly doubt that the cost of this solution would be very high at all. I believe that states could afford this. The general public will find the solution acceptable. When parents and teachers see how bad the situation is becoming, they will be able to convince policy makers to initiate Logan 4 the change. The parents of the students are the ones who really need to change. They are responsible for realizing the severity of the situation. As the writer of this piece I hope to show the public that times are changing; and not necessarily for the better. It is my responsibility to show this. How to cite Liberty for the High School Student, Papers

Christians adopt Diet for Christian Ethics- myassignmenthelp.com

Question: Discuss about theChristians adopt Vegetarian Diet for Christian Ethics. Answer: Introduction The age old debate on whether Christians are having obligations to follow a vegetarian diet or the vegetarian diet is going on for centuries. Religions and their relationship with the animals are expected at the mind of people and that is why, this topic is being raised debatable. Most of the religions take into consideration certain laws of diet (Dombowski, 2014). For example, the Old Testament lists down the rules for the food, which are being followed by the various religions. However, the maximum Christians today are having economic and health concerns rather than pondering theologically. Against this background, Christians these days started revaluating about the status of animals and they are growing their concerns for the lives of the animals (Dombowski, 2014). Discussion Mr.Orland regarding Christian Ethics stated that, if meat is eaten, an ethical approach must be followed while raising animals and give acknowledgement to the fact that while killing them, no pain is given to them . When they are being killed, that should be done with the minimum pain and sufferings are possible. However, the other academics took more radically natured stances (Grumet, 2013). One of the speakers at the Oxford Conference, Corinne Painter delivered lecture that there is a present of gap between preaches and practices of the Christianity. Dr. Painter thinks that Christians do carry responsibilities to abstain them from having drink and meat and he thinks the Christians should follow a vegan diet (Seesengood, 2014). According to him, Christians must have the moral duty to have food, which is not the consequences of undue suffering, unjustified treatment or the human caused premature death of the sentiment beings, who are completely interested in preventing suffering and preserving their lives, which God stated explicitly that they are good and valuable (Seesengood, 2014). Christianity and Vegetarianism In Australia, when the Christians are asked about the morality of taking life of animals and having them, the reply that came from many Christians was mainly based on the biblical teachings. They mainly emphasized on the fact that Bible gives teachings that the animals are mainly regarded as nation of mankind, and sacrificing those animals in order to fulfil the purpose of eating services to the humans, is permissible (Linzey, 2016). However, despite accepting this animal inferiority ethos within the premise of the Western Christianity, the facts remain when the passages of script in relation to the welfare of animals are viewed from a bigger context. Which should be further incorporated in the Christianity messages of atonement, grace have been developed throughout the course of Bible. Even there is a presence of a stronger argument, which would promote the better treatment of the animals. As a result, stronger Biblical case is adopting the complete abstinence from the animal produc ts and meat, which have been taught for many years (Linzey, 2016). By going against the practices of Augustine and Aquinas, there are some of famous Christian theologians, teachers and leaders, who were pure vegetarians, have put forwarded their view that the consumption of meat opposes the Biblical messages of compassion and love. The act of killing and devouring animals is considered to be unhealthy for both the planet and for mankind. There are numerous conflicting passages in the Bible, which has taken into consideration the way animals fit into the creation and the process the humans follow in order to initiate interaction with animals. Throughout the Old Testament, the texts are elaborating the sacrifices of the animals and subordination of animal ethos, intermixing with those people speaking on the sanctity of animals and their capacity to both praise and reason God. However, in the New Testament, the paradoxes of the teaching practices are continuing. In many verses, the imagery of animals has been used to reflect not only the correct attributes but also even Lord himself. In many verses, Jesus has been referred to the Lamb of God. In Matthew 23:37, it is written that Jesus compares his personal love for Jerusalem to that of a mother hen, taking care of her chicks (Koosed, 2014). Hermeneutics applied on animals The wolf will live with the lamb, the leopard will lie down with the goat, the calf and the lion and the yearling together. The cow will feed with the bear, their young will lie down together, and the lion will eat straw like the ox. The infant will play near the cobras den; the young child will put its hand into the vipers nest. They will neither harm nor destroy on my holy mountain, for the earth will be filled with the knowledge of the Lord as the waters cover the sea (Isaiah 11: 6-9). Throughout the narration given by Genesis is that the Garden of Eden was vegan in nature. Virtually the scholars generally agree that prophetic stanzas in the Isaiahs writing give the description of the eternal kingdom of Lord. It is a place where the killing of any animals is completely forbidden and as a result, the existence of the peace would prevail. Through the description of the Garden of Eden and the account of Isaiah, it is cleared that God expects a world without killing and violence (Filyanina, 2014). The ideals of the accounts are being rightly pointed before us. The excuse that motivates people is that killing of animals is mandatory for the purpose of food or the products. However, the people of this world are capable of leading a life without any killing. Moreover, it can be said that when it comes to the murdering of another living creature, the act goes beyond the normal human nature. Leo Tolstoy has pointed out that Mans opposition to killing is stronger. However, b y following the assertions of Lord, who has allowed it, and, to top it, by the sense of habit, people has entirely lost their natural feeling, which was imbibed in them in the beginning (Filyanina, 2014). Reasons to adopt vegetarianism According to Dr. Richard Alan Young, who is a famous Biblical scholar and the author of the book Is God a Vegetarian?, pointed out that the horrors in the present modern industry farming and vivisection ( Where animals are used in the scientific experiments and testing of products) did not exist during the biblical times (Clough, 2017). He has stated that these random acts of barbarism and brutality under the limelight of the unimaginable sufferings are inflicted upon the creatures of God and there are completely no means by which God will forgive or accept such ill acts. The Christians these days have pointed out that as the consumption of vegetarian meal is importantly useful for the human beings and for the planet Earth, there cannot be any excuse for people to defend their act of eating meat (Clough, 2017). Researchers have proved that people who are either vegans or vegetarians usually lead a longer and a healthier life. On the other hand, the non- vegetarians suffer from heart diseases, colon cancer and other health related problems for consuming meat at a higher rate (Amato Partridge, 2013). In the year 2006, the UN Food and Agricultural Organization has reported that the global meat producing factories made its contribution to more greenhouse gases into the atmosphere of Earth than all the emissions of all trucks, airlines, cars and other transportations. Animal rearing and animal agriculture is also regarded as one of every the important factors in the water pollution and deforestation across the globe. The transformation of plant food to meat wastes approximately contains 68% of the protein and 95% of the calories and all the fibers (Koosed, 2014). The leaders of Church have finally begun to see the consumption and production of mean as an absolute sin. Consumption of meat is considered to be the worst way to make the human bodies and the planet survive. Consumption of meat ruins as well as inflicts anguishes in the mind of innocent animals, which were the creation of the God. While committing such heinous crimes, people forget that these innocent animals came to earth to cherish a life full of freedom just like the humans (Koosed, 2014).Most of the Christians accordingly would agree that cruelty happening to animals is both unchristian and immoral, however, many people go to lengths to deny the suffering that the animals are facing in order to satisfy their taste buds. Animals in the firms, according to most of the Christians animals must be given protection from the sufferings. The Christians in United States have pointed out that God has created every animal with wants, needs and desires. God has created pigs in such a way that it is their natural instinct to play around and take bath in the muddy ditches. God has designed chicken to build nests, lay eggs and raise the chicks. God has given lives to the animals with a hope to remain cheerful and remain happy in the earth instead being served on the dishes for the human beings (Amato Partridge, 2013). From this perspective, with their belief, it can be stated that Christians must turn into vegetarian. As per the Old Testament, some Christians do believe that the Bible provides explanation in the future that both animals and human beings would adopt vegan diet (Koosed, 2014). Some people at the same time believe that the Book of Daniel particularly promotes veganism as the mode of empowering. Daniel particularly refuses the meat from king and instead of those, requests vegetables from the king. However, the present theology presented the argument that in this instance, Hananiah, Azariah and Daniel have rejected food, which has proved to be unholy. During the time of Lent, some communities of Christians such as Orthodox Christians take partial fasting; they eat generally per day one light meal. For the Orthodox Christians, all the meals during the period of 40 days are cooked without the products of animals and are essentially vegan. Even the Eastern Orthodox has lately abstained themselves from having animal products. A shift can be seen presently regarding the transformation of the Christians slowly to vegetarianism (Amato Partridge, 2013). By taking into account both Old and New Testaments, it can be stated that Christianity prevents any kinds of cruelty to animals. The central teaching of Jesus incorporates compassion, love and mercy and it is as well tough to imagine Jesus looking upon the current factory farms and the slaughterhouses and give permission to consume meat happily. Christians always have strived to help and support the hungry and poor folks. Though, as per the present scenario, the cruel act of killing and d evouring animals have proved the inefficiency against that ministry. In the United States of America, 67% of the food grains are being used as the animal fodder just for slaughtering them. It has been pointed out that because an increasing level of meat consumption that the rich minority in the world is having an unfair share of the availability of food. Knowing these deleterious impacts about the animal products on the health of the human beings, Christians are gradually moving to the plant based diet (Amato Partridge, 2013). Another primary reason for the Christians to become vegetarian because to render support to the basic rights of the human. Christians believe that the only means by which one can care about the sufferings of others is by having a vegetarian diet (Ruby, 2012). As per the New Testament, it is important to take into consideration about the suffering from others. Another important reason to promote a well health is due to the fact that vegetarian promotes better health to the human beings. As Jesus pointed out Whatever you do to the least of weapon of war and sweep them off the earth, so that all living creatures may lie down without living in fear. Christians are today are looking forward to live a non- violent life like that of Jesus Christ (Ruby, 2012). Conclusion To conclude it can be stated that, after going through the principles of Christianity and their immense support to the human rights, Christianity is slowly adopting the vegetarian diet and it is justifiable. The religion is the main component of a persons life and a persons value depends upon the teachings of their religion. The topic further supported this statement and elaborated with the help from Old Testament and New Testament ideologies and the contemporary issremoveues. Therefore, that it is important for not only Christians but for the human beings to convert themselves to vegetarianism as the animals have the right to live their liberal life. References Amato, P. R., Partridge, S. A. (2013).The new vegetarians: Promoting health and protecting life. Springer. Clough, D. L. (2017). Consuming Animal Creatures: The Christian Ethics of Eating Animals.Studies in Christian Ethics,30(1), 30-44. Dombrowski, D. A. (2014). Philosophical Vegetarianism and Animal Entitlements. InThe Oxford Handbook of Animals in Classical Thought and Life. Filyanina, N. (2014). Concepts of ecological hermeneutics and its potential in overcoming of the ecological crisis. InYoung Scientist USA(pp. 140-143). Lulu Press. Grumett, D. (2013). Food and theology.Routledge International Handbook of Food Studies. Abingdon: Routledge. Koosed, J. L. (Ed.). (2014).The Bible and posthumanism(Vol. 74). Society of Biblical Lit. Linzey, A. (2016).Christianity and the Rights of Animals. Wipf and Stock Publishers. Ruby, M. B. (2012). Vegetarianism. A blossoming field of study.Appetite,58(1), 141-150. Seesengood, R. P. (2014). What Would Jesus Eat?: Ethical Vegetarianism in Nascent Christianity.The Bible and Posthumanism,74, 227.

Why People Cheat an Example by

Why People Cheat? Research Question: Why do people cheat and what are its effects? Thesis: Cheating has been a longstanding dilemma among people. It can be said that it is virtually impossible for a group of people to be free from cheating, or at least the temptation to do so. The age-old adage honesty is the best policy is now passe, with the height of cheating and deceit on the rise in all its forms imaginable. However, relationships, integrity, and values are being overtaken, making it essential for people to know why cheating occurs in an attempt to avoid it. This will hopefully save the stakes at hand. Need essay sample on "Why People Cheat?" topic? We will write a custom essay sample specifically for you Proceed People Often Tell EssayLab professionals: Who wants to write essay for me? Essay writers suggest: Buy An Essay Online Write A Paper Online Best Essay Writing Service Cheap Essay Writing Abstract: In this paper I will be discussing cheating and why it is important to understand its forms, effects, and the ways in which people can avoid it. Cheating, in a laymans definition, can be anything that attempts to alter truth or achieving something through a process that is unlawful or immoral. Even if it is generally perceived as immoral, some people who cheat may not feel the negativity of the act and may even justify it. Taking many forms, proper management of cheating is necessary. But before uncovering the techniques on dealing with cheating, the roots of the issue have to be dealt with first. By exhausting primary and secondary sources available such as books, periodicals, and online publications from reputable sites, a thorough study on the background of cheating can be undertaken from which approaches to management can be achieved. Outline: I. Introduction Definitions of cheating Forms of cheating Perceptions towards cheating II. Cycle of cheating Reasons behind cheating Effects of cheating Effects to the one cheating Effects to the one being cheated on III. Interventions on cheating Avoiding the event of cheating or being cheated on Managing a cheater Sources: Rettinger, D. et al. Evaluating the Motivation of Other Students to Cheat: A Vignette Experiment. 2004. Research in Higher Education, 45 (8) (16 July 2007) There are two main motivations to cheating. The first one is the intrinsic goals, those which are geared towards self-improvement. There are also the extrinsic goals which are geared towards showing others ones achievements. Of the two, cheating have been found among those who have higher extrinsic goals. McCabe, D. et al. Cheating in Academic Institutions: A Decade of Research. 2001. http://www.swarthmore.edu/NatSci/cpurrin1/plagiarism/docs/McCabe_et_al.pdf (16 July 2007) McCabe seconds the statements of Griffin, saying that in the academic level cheating does not only form through the influence of peer but manifests as a norm among students who are exposed to its rampancy. There are also classified individual factors that cause cheating among students. Comprehensive policies against cheating and lying and highlighting the importance of ethics and virtues are essential to address the problem. White, T. Why Do the Right Thing, from Why Virtue? 1991. http://www.ethicsandbusiness.org/pdf/whyvirtue.pdf (16 July 2007) Lying can be rooted from the desire to get additional happiness or contentment even if the means are wrong. While asking why people cheat is easy to answer, asking why people should not do so is a different story. Philosophers argue that people should not cheat because they get something for being ethical, and because upholding virtues is right for the soul.

Argumentative Essay Sample on Mobile PhonesL Pros and Cons

Argumentative Essay Sample on Mobile PhonesL Pros and Cons In the UK alone twenty seven to forty million people own mobile phones and the number is growing each day. Eight million of these are school-aged children. It is expected that four hundred and eighty three million mobile phones will be sold worldwide in 2003. The first cellular phone was tested in 1978 and since then mobile phones have become hugely popular and a controversial issue. How can any one argue against this marvelous invention of science? Those against mobile phones argue that it slows the reaction of the driver by one third, when drivers are talking on mobile phones than when under the influence of alchola. For this and other reasons in some cities such as Satiago city in the Philippines mobile phones are banned in public to reduce accidents and disturbances. Those for mobile phones argue that it is not the mobile phone itself it is the conversation which affects the driver and the same result can be found if some is talking to a driver. They also say the fact that mobile phones affect drivers is nothing but public hysteria. Significantly enough one of the main arguments that people who oppose mobile phones give is the link with mobile phone and cancer. In recent vitro studies cells where exposed to infra-red radiation at the same frequency used by mobile phones, In the study it was found that there was damage to the DNA of the cells exposed to infra-red radiation. This is significant because small damages to the DNA of cells can cause cancer. Those who favour mobile phones point out that in the study it was also found that the DNA damaged was small enough for the DNA repair function in the cells to repair the DNA. Further more it would take at least a hundred or so changes in the DNA to cause cancer. In particular those who feel strongly against mobile phones point out that in recent years mobile‘phones have become a privacy issue. In Britain the number of children bullied through text messaging is rapidly growing. In recent studies done it has been shown that it is quite easy to intercept mobile phone signals and to listen into a conversation between two people. However those who strongly feel for mobile phones point out that it is just an old problem which has gained new footing in the mobile phone industry .Way before mobile phones were invented there were illegal phone taps and crank calls to land line phones.The problem has just moved on with the technology. Alternatively those in support of mobile phones give the argument that mobile phones are indispensable when it comes to business and commerce. Mobile phone are used in business for fast communication with stockbrokers, employes etc .In business a simple matter of communication can mean the difference between a million dollars lost or gained. This is clearly true in the UK because twenty seven to forty million people use mobile phones in the UK and the number is predicted to double or triple over the next few years and it is predicted that nearly half of the user will be stockbrokers. As the UK moves in to new age of technology and commerce it is clear that mobile phones will become an integral part of business and commerce. Most importantly those who think mobile phones are a benefit to mankind point out that mobile phones are important when it comes to an emergency. For example if a mobile phone user finds a person who is having a heart attack, the user would not have to leave the patient to find help he or she can just call an ambulance and try to help the patient which could increase the possibility of he or she surviving. This is clearly the fact since 33% of people say their mobile phones are only for emergencies. Further more the technology employed in mobile ‘phones simple combined with medical sensors can be used to monitor patients outside hospitals to make sure they are safe. Already studies of such devices are being carried out. Finally those who argue in support of mobile phones say that since the launch of mobile phones and the huge boom in mobile phones five years ago, they have hugely boosted the economy through mobile phone sales and services. A good example of the positive impact of mobile phones on the economy is Finland whose entire economy depends on mobile phone sales and services. This is true since twenty seven to forty million mobile phones are expected to be sold world wide by 2003.The average person in the UK spends twenty pounds a month on mobile phones service multiply that with twelve for twelve months of the year and then by forty million or so people who have mobile phones in the UK and it works out be ninety six million pounds a year and we have not yet still add the money from the sales and salaries given to the employees of the mobile phone companies each year. In the UK the mobile phone industry is a multi-billion pound industry. All in all my opinion is that the fact against mobile phones have no logic or evidence behind them and so should be dismissed as public hysteria. Examples of which litter our history. Like when trains became hugely popular people started to fear that the smoke from the train would kill all the birds and horse would go extinct and that the speed at which the train traveled was to much for the human body to bear.Today these notions are seen as nothing more then paranoia and the fear of technology. It is best to say that the hysteria behind mobile phones is another example that man fears what he does not understand. The common public do not understand the technology behind mobile phones and are easily frightened by rumours etc. You can also order a custom term paper, research paper, thesis, dissertation or essay on mobile phones from our professional custom writing service which provides high-quality custom written papers.

Case Report Study Example | Topics and Well Written Essays - 750 words

Report - Case Study Example Chatime has enjoyed competitive advantage of its local brand of tea for long and now seeks a wider market to expand their branches as well as increase the visibility into the market not only locally but internationally as well. Zhao is the owner and overall manager of the brand and hence seeks to make not only operational decisions which are short term but strategic ones as well which will make the brand bigger. According to him, he wants his brand to be the â€Å"Starbucks of tea (Griffin, 2010) and hence the reason for the planning of the expansion.† This opportunity to diversify is faced with challenges one of them being that the customer base will be shifting from purely Chinese customers to the mainstream ones as well. Mainstreaming the tea will attain the company’s objectives of expansion but there is risk of rejection as well as the probable need to change the products to suit the culture and tastes of the mainstreams (Helms & Nixon, 2010). Carrying out a Strength, Weakness, Opportunities and Threat (SWOT) analysis is the best way for Zhao to understand the issues ahead of him and enable him to make the best decision as well (Ayub, et al. 2013). Identification of the strengths of the tea in the business will enable him to understand whether the locals love the tea because it is local or purely for its flavor. It is the locals’ love for the tea that has made the brand get uplifted to that level of even owning over 40 branches. The strength of the new market will also act as incentive or guide Zhao as to whether tapping into it is worth changing his product and customizing it for the new potential clients. The mainstream clients are bound to increase the popularity of the tea blend and its success will mean that the tea will be accepted globally as well. The other strength is that Zhao is a good business man and a strategic manager and is determined to make it work. He already has a plan in place that can work